Most Consultants Talk About Business - I've Actually Built Companies | Maroun Altekly MonyTek
Most ConsultantsTalk.I've AlreadyDone It.
I mix theory with practice so your decisions stay grounded and workable.
I've built companies from zero to multi-millions.
I help you avoid the mistakes I've already made.
Real experience. Real systems. Real results.
Operator-first advisory for SMEs.
Systems, alignment, sales, and technology decisions that compound.
30 minutes • Confidential • Luxembourg-based
Every Chapter Taught What Business Schools Don't
Where It Started
The Foundation Years
Started at 15 on a family farm in Lebanon. Spent my university years waiting tables to pay for my finance degree. It wasn't romantic. It was exhausting.
But it taught me something: the difference between people who talk about hard work and people who actually do it.
The First Venture
Building Something From Nothing
Worked my way from bank teller to a management training program. Met brilliant co-founders who saw what I saw: a gap in the automotive market we could fill. We built a startup together.
For a moment, everything was working.
The Explosion
August 2020: Everything Changed
Then August 2020. The Beirut explosion. I was in my apartment when it hit. The building next door collapsed. Mine didn't, but the sound of that much destruction stays with you. Investors and team needed time. The company paused.
I couldn't.
The Rebuild
Luxembourg & New Beginnings
Relocated to Luxembourg with nothing but a laptop and the belief that I could rebuild. Enrolled at the University of Luxembourg for a second master's in entrepreneurship and innovation.
Not because I needed another degree, but because I needed to understand what went wrong and how to do it better.
LetzToken
COO • Turned tokenization projects from concept to live deployment
BlocHome
Early team • Built fractional real estate tech • Millions handled
LetzClick
The Current Chapter
Digital marketing for SMEs who are tired of agencies that promise everything and deliver slide decks.
The Bottom Line
Four companies. Some worked better than others. All of them taught me something I couldn't have learned any other way.
Been broke twice. Comfortable once.
The broke times taught me which levers actually move a business and which ones just make you feel busy.
Real Business Lessons From Real Experience
From banking and management programs
How businesses actually make money, where they quietly bleed cash, and what keeps executives up at night. Spoiler: it's rarely what they talk about in meetings.
From raising €2M with co-founders
How to sell a vision when smart people are looking for reasons to say no. How to keep a team aligned when everyone's stressed and the pressure's real.
From the explosion and everything after
What actually matters when you lose everything. Not your business plan. Not your pitch deck. Your sense of purpose. The people who show up. The systems you built that keep working even when you can't.
From BlocHome
How to convince people to trust you with real money when you're building something that's never been done before. Pioneering automated fractional real estate payments taught more about trust than any course ever could.
From being COO at LetzToken
How to take something incredibly complex (tokenization, blockchain, regulatory frameworks) and make it real for clients who just want their project to work. They don't need education. They need results.
From LetzClick
What SMEs actually need when they come to you desperate for growth. Not another workshop. Not more strategy. Campaigns that generate leads. Systems that convert. Execution that shows up in revenue.
Systems beat hustle. Every single time.
The Founders I Work With
Brilliant People
Expert at what they do
Real Products
Solve actual problems
Happy Customers
Love what they do
Annual Revenue Range
But They're Trapped
Strategy Lives in Your Head
No one else knows which direction to go
New Hires Take Months to Learn
"How we do things here" is a mystery
Every Decision Needs You
Growth just means more hours for the founder
Can't Take a Week Off
Everything falls apart without you
"I hired people thinking 'finally, help!' and then spent three months teaching them things that should've been documented."
What Actually Fixes This
Documented Strategy
Everyone knows which direction to go without asking you
Systems That Work Without You
Repeatable processes that scale the business, not your hours
Sales Processes That Don't Depend on You
Your team can close deals without your charisma
Technology Decisions That Get Made
Stop debating forever and start implementing what moves the needle
"Usually your competitors have worse products but better internal systems."
That's frustrating as hell, but it's also fixable.
The Difference Is In The Doing
Strategic alignment
Aligned teams while launching products nobody believed in yet. No workshops—real execution in the middle of building something new.
Business model design
Built three distinct models across automotive, real estate tech, and tokenization. Each needed different revenue mechanics and market realities.
Sales systems
From €2M raised to hundreds of real estate clients—systems that close without founder dependency. I know what it takes to close when stakes are real.
The difference isn't that I'm smarter. It's that I'm showing you what worked when my name was on it, not repeating a framework I learned from someone else.
Mission
We fix what holds ambitious SMEs back from their true potential
Misaligned Leadership
Teams fighting priorities while business keeps growing
Unclear Business Models
Strategy exists only in the founder's head
Founder-Dependent Sales
Revenue depends on founder's presence
Technology Paralysis
Decisions postponed forever
Vision
We build a future where SMEs scale through systems, not sacrifice
Documented Strategy
Teams make decisions without endless meetings
Repeatable Systems
Growth happens without founder burnout
Smart Technology
Decisions get made, not debated forever
Values
Clarity
We say what needs fixing
Systems
Processes that work without oversight
Proof
We measure what matters
Speed
Weeks, not quarters
These aren't aspirational values. This is how I've built and scaled companies. It's what I help you implement in yours.
Stop letting your business depend on you. Let's build systems that scale while you focus on what matters most.
30 minutes. No pressure. Real answers.